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Seven P’s Marketing Quiz

Froggy Jumps

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Marketing mix basics

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Philippines

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Seven P’s Marketing Quiz
 

Froggy Jumps

Seven P’s Marketing QuizOnline version

Marketing mix basics

by irene malquisto
1

Which of the 7P's focuses on the features and benefits of a product or service?

2

Which element determines the amount a customer pays for a product?

3

Which P covers channels and locations where customers buy the product?

4

Which P involves communication efforts to inform and persuade customers?

5

What P emphasizes the people involved in the sale and service experience?

6

Which P relates to the procedures, mechanisms, and flow of activities in delivering the product?

7

Which P includes the tangible cues that help customers form an impression of the brand?

8

Which of the 7P's often expands to include people and processes in service marketing?

9

Which P can be adjusted to segment markets with different variations of the offering?

10

In services, which P is crucial to ensure consistent customer experiences?

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