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Merger

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Merger
 

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MergerOnline version

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by VICTOR Mon
1

A merger combines two companies into one . Companies for various reasons , and there are different types of mergers . Mergers and acquisitions ( M&A ) are commonly done to a company ? s reach , expand into new segments , or gain market . All of these are done to increase shareholder . Often , during a merger , companies have a no - shop clause to prevent purchases or mergers by additional companies .

2

Depending on the relationship between the parties , the nature of the combination and the resulting structure , different types of mergers can be identified . According to their legal nature :

. One company acquires another , and the acquired company ceases to exist as an independent entity . All the assets and liabilities of the acquired company become part of the acquiring company . It is important not to confuse this type of merger with an acquisition process , where the acquired company continues to exist , albeit under new ownership and control .

. Two merging companies disappear to form a new company , in which the assets of both companies are integrated .

. One company absorbs part of the assets of another and integrates them into its structure or creates a new company . Both companies continue to exist .

. This occurs when companies that have no direct business relationship or similarity in their main activities merge . The aim may be to diversify risk and enter new areas of business .

. This occurs when a smaller company acquires a larger one . It is less common than the above , but is used to gain access to new markets , technologies or financial resources .

If they are classified according to productive aspects , they can be divided into two main types :

. Two companies from different production sectors merge their assets in order to improve their efficiency and productivity under a single entity .

. Two companies in the same sector or industry and at the same stage of the production process merge in order to increase efficiency , reduce costs and gain market share .

3

When Facebook Instagram in 2012 for a reported $1 billion , Facebook was looking to its position in the social - media and social - sharing space . Both Facebook and Instagram in the same and were in similar with regard to their photo - sharing services . Facebook clearly saw Instagram as an opportunity to its market share , increase its line , reduce competition , and access new markets .

4

or additional skills , knowledge of your industry or sector , and other business intelligence . For instance , a business with good management and process systems will be useful to a buyer who wants to improve their own . Ideally , the business you choose should have systems that complement your own and that will adapt to running a larger business .

or valuable assets for new development . Better production or distribution facilities are often less expensive to buy than to build . Look for target businesses that are only marginally profitable and have large unused capacity that can be bought at a small premium - to - net - asset value .

. For example , if you are struggling with regional or national growth , it may well be less expensive to buy an existing business than to expand internally .

and increasing your market share . Your target business may have distribution channels and systems you can use for your own offers .

, services , and long - term prospects of your business . A target business may be able to offer you products or services that you can sell through your own distribution channels .

and overheads through shared marketing budgets , increased purchasing power , and lower costs .

. Buying up new intellectual property , products , or services may be cheaper than developing these yourself .

( i . e . , the existing business plan for growth needs to be accelerated ) .
Businesses in the same sector or location can combine resources to reduce costs , eliminate duplicated facilities or departments , and increase revenue .

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