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Medios Directos y Growth

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Medios Directos y Growth

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Played 4 %Accuracy 98 Average time 02:20
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About this activity

Repaso Sesión 4

Created by

Fiorella Pacheco
Fiorella Pacheco
Peru

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Medios Directos y GrowthOnline version

Repaso Sesión 4

by Fiorella Pacheco
1

El marketing utiliza el correo electrónico para enviar comunicaciones promocionales , informativas o transaccionales a una audiencia segmentada .

2

Las notificaciones aparecen directamente en el dispositivo del usuario incluso cuando no está utilizando la aplicación .

3

SMS significa en inglés " Short Message Service " .

4

Una ventaja del email marketing es que permite desarrollar mensajes más que los SMS o las notificaciones push .

5

Las notificaciones push requieren que el usuario haya otorgado previamente para recibirlas .

6

Los SMS son especialmente útiles para comunicaciones o importantes , como confirmaciones , alertas y actualizaciones de entrega .

7

La permite dividir una base de usuarios según características , intereses o comportamientos para enviar mensajes más relevantes .

8

Una estrategia omnicanal no consiste en repetir el mismo mensaje por todos los canales , sino en asignar a cada una función dentro del journey del cliente .

9

Para elegir entre email , push y SMS debemos considerar el objetivo , el momento , el tipo de mensaje y el más adecuado para llegar al usuario .

 
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