Consumer Behavior Quiz

Froggy Jumps

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About this activity

Understand how buyers decide

Created by

Aixchel Ortega

Mexico

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Froggy Jumps Consumer Behavior QuizOnline version Understand how buyers decide by Aixchel Ortega 1 What is consumer behavior? a The study of how individuals or groups select, buy, use, and dispose of goods and services. b The act of selling products to consumers. c A market trend report for yearly sales. 2 Which factors influence consumer behavior? a Only price and promotion. b Cultural, social, personal, and psychological factors. c Weather and time of day only. 3 What is typically the first stage of the consumer decision process? a Need recognition or problem awareness. b Alternative evaluation. c Post-purchase evaluation. 4 What does perceived risk mean in consumer behavior? a Guaranteed success of the product. b Low price regardless of quality. c Concern about potential negative outcomes of a purchase. 5 What is post-purchase behavior? a Choosing a brand and creating ads. b Evaluating satisfaction and deciding future purchases or regrets. c Product development by manufacturers. 6 Which factor is a cultural influence on buying behavior? a Store layout and lighting only. b Subcultures and social class impact. c Discount rate and coupons. 7 Which is a psychological factor in consumer behavior? a Channel distribution and shelf space. b Motivation, perception, learning, and beliefs. c Seasonal demand and inventory levels. 8 Which option best describes ‘customer value’? a Perceived benefits relative to costs from a purchase. b Only the quality of the product. c Money spent with no benefit. 9 How can social influence affect buying decisions? a Marketing channels are the sole influence. b Only product features influence choices. c Family, friends, and reference groups shape choices. 10 What is market segmentation in the context of consumer behavior? a Dividing the market into groups with similar needs or responses. b Selling the same product to everyone. c Ignoring consumer differences across regions.

Froggy Jumps

Consumer Behavior QuizOnline version

Understand how buyers decide

by Aixchel Ortega

What is consumer behavior?

The study of how individuals or groups select, buy, use, and dispose of goods and services.

The act of selling products to consumers.

A market trend report for yearly sales.

Which factors influence consumer behavior?

Only price and promotion.

Cultural, social, personal, and psychological factors.

Weather and time of day only.

What is typically the first stage of the consumer decision process?

Need recognition or problem awareness.

Alternative evaluation.

Post-purchase evaluation.

What does perceived risk mean in consumer behavior?

Guaranteed success of the product.

Low price regardless of quality.

Concern about potential negative outcomes of a purchase.

What is post-purchase behavior?

Choosing a brand and creating ads.

Evaluating satisfaction and deciding future purchases or regrets.

Product development by manufacturers.

Which factor is a cultural influence on buying behavior?

Store layout and lighting only.

Subcultures and social class impact.

Discount rate and coupons.

Which is a psychological factor in consumer behavior?

Channel distribution and shelf space.

Motivation, perception, learning, and beliefs.

Seasonal demand and inventory levels.

Which option best describes ‘customer value’?

Perceived benefits relative to costs from a purchase.

Only the quality of the product.

Money spent with no benefit.

How can social influence affect buying decisions?

Marketing channels are the sole influence.

Only product features influence choices.

Family, friends, and reference groups shape choices.

What is market segmentation in the context of consumer behavior?

Dividing the market into groups with similar needs or responses.

Selling the same product to everyone.

Ignoring consumer differences across regions.

You can integrate the game into an LMS compatible with LTI 1.1 or LTI 1.3 such as Canvas, Moodle, or Blackboard. This way, the scores will be automatically saved into the platform’s gradebook.

Consumer Behavior Quiz

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Consumer Behavior QuizOnline version

by Aixchel Ortega

What is consumer behavior?

Which factors influence consumer behavior?

What is typically the first stage of the consumer decision process?

What does perceived risk mean in consumer behavior?

What is post-purchase behavior?

Which factor is a cultural influence on buying behavior?

Which is a psychological factor in consumer behavior?

Which option best describes ‘customer value’?

How can social influence affect buying decisions?

What is market segmentation in the context of consumer behavior?