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Froggy Jumps
Froggy Jumps

Segmentación de mercados

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Segmentación de mercados

Froggy Jumps

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Aprende sobre segmentación de mercados y comportamiento de compra

Created by

Xiomara Elezme
Xiomara Elezme
Colombia

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Segmentación de mercados
 

Froggy Jumps

Segmentación de mercadosOnline version

Aprende sobre segmentación de mercados y comportamiento de compra

by Xiomara Elezme
1

¿Cuál es la fórmula sugerida en la guía para calcular el Tamaño del Mercado en términos de valor financiero?

2

De acuerdo con la Guía de Aprendizaje, ¿cuál es la fórmula para calcular el Tamaño del Mercado (Valor)?

3

Al realizar un análisis PESTEL, ¿qué factores se están evaluando principalmente?

4

¿Cuál es el propósito fundamental de crear una 'Ficha de Buyer Persona'?

5

¿A qué nivel de la Pirámide de Maslow pertenecería la compra de una ensalada?

6

Según el glosario de la guía, ¿qué define el 'Poder Adquisitivo'?

7

En el proceso de segmentación, ¿qué variables analizan el tamaño, edad, género e ingresos de la población?

8

¿Cuál es la etapa inicial del 'Mapeo del Proceso de Decisión' del cliente?

9

¿Qué componente del Marketing Mix (4Ps) se refiere a los canales de distribución y puntos de venta?

10

¿Cómo se define un 'Nicho de Mercado' según la terminología del área comercial?

 
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