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Kotler: Preguntas rápidas

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Kotler: Preguntas rápidas

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Trivia de Kotler

Created by

Cinthia Nelida Mamani Copa
Cinthia Nelida Mamani Copa
Bolivia

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Kotler: Preguntas rápidas
 

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Kotler: Preguntas rápidasOnline version

Trivia de Kotler

by Cinthia Nelida Mamani Copa
1

¿Qué elementos conforman el marketing mix clásico según Kotler?

2

La segmentación de mercado, según Kotler, consiste en dividir el mercado en grupos homogéneos.

3

¿El consumidor está en el centro de la estrategia de marketing según Kotler?

4

¿El concepto de Marketing Mix fue creado por Kotler?

5

¿La investigación de mercados es parte de la orientación de marketing descrita por Kotler?

6

¿El conjunto de 4P puede ampliarse a 7P en servicios?

7

La orientación al cliente implica crear valor para el cliente.

8

La oferta de valor se define por los beneficios entregados al cliente.

9

¿La branding es independiente de la investigación de mercado según Kotler?

10

Verdadero o Falso: Kotler propone que la ética debe guiar las prácticas de marketing.

 
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