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Froggy Jumps
Froggy Jumps

Mercadeo: Segmentación

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Mercadeo: Segmentación

Froggy Jumps

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About this activity

Desafío de segmentación de mercados

Created by

Anyhelajineth Diaz
Anyhelajineth Diaz
Colombia

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Mercadeo: Segmentación
 

Froggy Jumps

Mercadeo: SegmentaciónOnline version

Desafío de segmentación de mercados

by Anyhelajineth Diaz
1

¿Qué tipo de segmentación se basa en la ubicación geográfica de los clientes?

2

¿Cuál es una variable demográfica típica para segmentar mercados?

3

Entre las variables de segmentación, ¿cuál describe valores, estilo de vida y personalidad?

4

La segmentación conductual se centra en:

5

¿Qué principio ayuda a decidir si vale la pena atender un segmento?

6

¿Qué término describe un grupo de consumidores con necesidades similares para un producto específico?

7

¿Qué propiedad de un segmento indica que puede ser alcanzado de forma rentable?

8

El proceso correcto de segmentación comienza con:

9

¿Qué figura describe a un personaje representativo del segmento para empatía?

10

¿Qué es necesario para que una segmentación sea útil para la estrategia?

 
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