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Mercado y segmentación: ¿Verdadero o Falso?

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Mercado y segmentación: ¿Verdadero o Falso?

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About this activity

Afirmaciones sobre segmentación de mercado

Created by

Mariana
Mariana
Mexico

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Mercado y segmentación: ¿Verdadero o Falso?
 

Mercado y segmentación: ¿Verdadero o Falso?Online version

Afirmaciones sobre segmentación de mercado

by Mariana
1

Detectar oportunidades y nichos de mercado.

2

Conocer las necesidades y preferencias de los consumidores.

3

Seleccionar mercados meta de acuerdo con las características del segmento.

4

Identificar grupos de consumidores con características similares.

5

Evitar conocer las características de los consumidores.

6

Seleccionar los segmentos que representan mejores oportunidades para la empresa.

7

Utilizar los recursos de la empresa de manera más eficiente.

8

Adaptar las estrategias de marketing a las características de cada segmento.

9

Ofrecer exactamente el mismo producto y estrategia a todos los consumidores.

10

Diseñar estrategias de marketing más adecuadas para cada mercado.

 
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