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Crossword Puzzle
Crossword Puzzle

Segmentación en el plan de mercadeo

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Segmentación en el plan de mercadeo
 

Crossword Puzzle

Segmentación en el plan de mercadeoOnline version

Términos clave sobre segmentación

by Frances Naomi
1

Dividir un mercado en grupos homogéneos para orientar estrategias.

2

Conjunto de consumidores con necesidad o deseo y capacidad de compra.

3

Segmento especializado con necesidades específicas.

4

Conjunto de personas a las que se dirige una campaña.

5

Estudio de características de la población como edad y sexo.

6

Factores de estilo de vida y valores que influyen en compras.

7

Subgrupo dentro de un mercado con características comunes.

8

Lugar percibido de una marca en la mente del consumidor.

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