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Froggy Jumps
Froggy Jumps

Segmentación de Mercado y Plan de Mercadeo

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Segmentación de Mercado y Plan de Mercadeo

Froggy Jumps

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About this activity

Conceptos clave de segmentación

Created by

Frances Naomi
Frances Naomi
Puerto Rico

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Segmentación de Mercado y Plan de Mercadeo
 

Froggy Jumps

Segmentación de Mercado y Plan de MercadeoOnline version

Conceptos clave de segmentación

by Frances Naomi
1

¿Qué es la segmentación de mercado en un plan de mercadeo?

2

¿Cuál es el objetivo principal de segmentar un mercado?

3

Nombra uno de los criterios de segmentación demográfica.

4

Entre las variables geográficas, ¿qué opción describe mejor la segmentación?

5

¿Qué criterio de segmentación puede ser psicográfico?

6

¿Cuál es la diferencia entre segmentación y targeting?

7

¿Qué es el posicionamiento dentro del plan de mercadeo?

8

¿Qué tipo de segmentación considera el comportamiento de compra?

9

¿Qué paso sigue a la segmentación en un plan de mercadeo?

10

¿Qué describe mejor la utilidad de un plan de mercadeo segmentado?

 
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