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Crossword Puzzle
Crossword Puzzle

Mercadeo tema 4P Y 4C

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Mercadeo tema 4P Y 4C

Crossword Puzzle

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actividad

Created by

Nicole Alban
Nicole Alban
Colombia

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Mercadeo tema 4P Y 4C
 

Crossword Puzzle

Mercadeo tema 4P Y 4COnline version

actividad

by Nicole Alban
1

Persona que tiene una necesidad o deseo y busca productos o servicios que puedan satisfacerlo. Sus necesidades orientan las decisiones de marketing.

2

Todo lo que el cliente debe invertir para obtener un producto o servicio, incluyendo dinero, tiempo, esfuerzo, desplazamiento y otros sacrificios.

3

Bien o servicio que una empresa ofrece para satisfacer una necesidad o deseo del consumidor, considerando características, calidad, diseño y beneficios. Ejemplo: una marca ofrece una botella reutilizable diseñada para

4

Cantidad de dinero que el cliente paga para adquirir un producto o servicio. Puede incluir descuentos, promociones y diferentes formas de pago.

5

Facilidad y comodidad que tiene el cliente para encontrar, comprar, recibir y utilizar un producto o servicio de manera sencilla y accesible.

6

Forma en que un producto llega al consumidor y los lugares o canales donde puede encontrarse, comprarse y distribuirse.

7

Conjunto de acciones utilizadas por una empresa para dar a conocer sus productos, atraer clientes y motivarlos a realizar una compra. Ejemplo: una tienda anuncia un descuento especial durante el fin de semana.

8

Intercambio de información entre la empresa y el cliente que permite informar, escuchar, resolver dudas y construir una relación de confianza.

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