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Casos de Marketing Turístico: ¿Cierto o Falso?

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Casos de Marketing Turístico: ¿Cierto o Falso?

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About this activity

Opiniones sobre conceptos clave

Created by

isabel cristina jimenez rondon
isabel cristina jimenez rondon
Colombia

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Casos de Marketing Turístico: ¿Cierto o Falso?
 

Casos de Marketing Turístico: ¿Cierto o Falso?Online version

Opiniones sobre conceptos clave

by isabel cristina jimenez rondon
1

El marketing turístico solo se aplica a grandes cadenas hoteleras.

2

El entorno del marketing no cambia con avances tecnológicos.

3

Los canales de marketing turístico incluyen redes sociales, agencias de viaje y websites oficiales.

4

Marketing y planificación estratégica deben alinear objetivos de la empresa turística con el entorno.

5

Un canal de marketing turístico exclusivo es la publicidad en radio internacional, sin presencia digital local.

6

La planificación estratégica no requiere análisis del entorno.

7

El marketing turístico conceptualiza la creación de valor para clientes y destinos.

8

El entorno del marketing contempla factores como competencia, economía, tecnología y regulación.

9

Los servicios turísticos se caracterizan por tangibilidad total y estandarización.

10

Los servicios turísticos se caracterizan por intangibilidad, inseparabilidad, heterogeneidad y perecibilidad.

 
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