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Ambientación y Exhibición en el Punto de Venta

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Ambientación y Exhibición en el Punto de Venta

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About this activity

Decide ubicaciones y promociones para ventas.

Created by

YENNY ELIZABETH PEREZ MATEO
YENNY ELIZABETH PEREZ MATEO
Dominican Republic

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Ambientación y Exhibición en el Punto de Venta
 

Ambientación y Exhibición en el Punto de VentaOnline version

Decide ubicaciones y promociones para ventas.

by YENNY ELIZABETH PEREZ MATEO
1

La exhibición horizontal es menos eficiente que la vertical.

2

Las zonas frías no se deben aprovechar para ventas; solo las calientes.

3

La ubicación a la altura de los ojos facilita la visibilidad de los productos más vendidos.

4

La exhibición por categorías agrupa productos según su uso o tipo.

5

Las zonas calientes del punto de venta deben aprovecharse para productos en promoción.

6

El cross merchandising propone combinar productos complementarios para aumentar la venta.

7

El punto de venta es el espacio donde se realizan las transacciones con los clientes.

8

El cartel y la señalización no afectan el comportamiento de compra.

9

Las góndolas son solo decorativas y no influyen en la experiencia de compra.

10

El nivel de las manos no influye en la decisión de compra.

 
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