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by Alejandro Ortiz
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La es una forma de comunicación estratégica que busca informar , persuadir y recordar a los sobre productos y servicios . Los anunciantes estudian al público objetivo , eligen los adecuados y diseñan mensajes que conecten con valores y emociones . Una eficaz combina creatividad , repetición y un seguimiento del rendimiento para optimizar la inversión . Entre los elementos clave están la , el posicionamiento y el tono de la comunicación . El de resultados permite ajustar presupuestos y ampliar el alcance sin perder la coherencia de la propuesta .

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