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Froggy Jumps
Froggy Jumps

Eras y Tendencias del Marketing

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Eras y Tendencias del Marketing

Froggy Jumps

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Quiz sobre eras y tendencias del marketing

Created by

Midaliz Sanchez
Midaliz Sanchez
Colombia

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Eras y Tendencias del Marketing
 

Froggy Jumps

Eras y Tendencias del MarketingOnline version

Quiz sobre eras y tendencias del marketing

by Midaliz Sanchez
1

1. En la Era de la Producción (1900–1930), la premisa principal era "Si lo fabricas, ellos lo comprarán", enfocado en volumen sin necesidad de segmentación de mercado.

2

¿Qué fenómeno caracteriza principalmente el riesgo de la "Miopía del Marketing" en la Era del Producto (1930–1950)?

3

¿Por qué en la Era de las Ventas (1950–1970) las empresas recurrieron a técnicas de persuasión agresiva y promociones intensas?

4

¿Cuál es el cambio conceptual clave introducido en la Era del Marketing (1970–1990) respaldado por Philip Kotler?

5

El Marketing 5.0 (Kotler, 2021) se define como la aplicación de tecnologías avanzadas (IA, Big Data). Su propósito fundamental es:

6

¿Cuál de las siguientes afirmaciones describe con mayor precisión al consumidor digital actual?

7

Las tendencias actuales como la Compra Instantánea, Social Commerce y Compra Consciente responden a:

8

En el modelo AIDA 2.0 adaptado al entorno digital, ¿cuál es la etapa indispensable que se suma tras la Acción (Compra)?

9

¿Por qué el cliente es considerado el motor principal de crecimiento en el modelo del Ciclo del Consumidor Digital (Flywheel) a diferencia del embudo tradicional?

10

De acuerdo con las 5 tendencias del consumidor 2026, la "Compra Consciente" se caracteriza por:

 
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