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Macro y Microentorno: ¿Qué Afecta a Tu Empresa?

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Distingue macro y microentorno

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Costa Rica

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Macro y Microentorno: ¿Qué Afecta a Tu Empresa?
 

Macro y Microentorno: ¿Qué Afecta a Tu Empresa?Online version

Distingue macro y microentorno

by Adriana Alvarez
1

Un único cliente define el macroentorno de la empresa.

2

Las condiciones laborales internas no influyen en el microentorno.

3

Los actores del microentorno operan con mayor proximidad geográfica y relacional a la empresa.

4

La empresa puede influir más en su microentorno que en el macroentorno.

5

El macroentorno es interno y controlable por la empresa.

6

Cambios en la regulación de un sector afectan al macroentorno de todas las empresas del sector.

7

La distribución física de productos no forma parte del microentorno.

8

El macroentorno abarca factores globales como economía, cambios tecnológicos, leyes y cultura.

9

El microentorno incluye a clientes, proveedores, competidores y distribuidores cercanos a la empresa.

10

Las redes sociales de la empresa no se ven afectadas por el macroentorno tecnológico.

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