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About this activity

S3: Buyer persona + Propuesta de valor.

Created by

MIRTHA GOMEZ D.
MIRTHA GOMEZ D.
Peru

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Diseño y Desarrollo de Productos
 

Diseño y Desarrollo de ProductosOnline version

S3: Buyer persona + Propuesta de valor.

by MIRTHA GOMEZ D.
1

La propuesta de valor son dos juegos clave que se conectan para entender a tu cliente ideal y ofrecerle una solución única que resuelva sus problemas específicos.

2

Es una representación ficticia y detallada de tu cliente ideal, basada en datos reales de comportamiento, motivaciones y demografía.

3

Buyer persona: Su importancia radica en que permite a las empresas comprender mejor a sus clientes y tomar decisiones de marketing más acertadas.

4

La propuesta de valor es la declaración que explica qué beneficio ofrece una empresa o producto al cliente.

5

Diferenciación: ofrecer algo único o diferente, con baja calidad, diseño, tecnología o atención.

6

Innovación: Incorporar nuevas productos, tecnologías o soluciones a problemas del cliente.

7

Conveniencia: facilitar el acceso y la compra mediante entregas rápidas, plataformas digitales o procesos sencillos.

8

Beneficio emocional: conectar con personas emociones o cliente de empresa, como confianza, seguridad o pertenencia.

 
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