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Froggy Jumps
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Caso Mama Lucchetti

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Caso Mama Lucchetti

Froggy Jumps

Played 49 %Accuracy 49 Average time 00:43

About this activity

Juego hiper mega divertido para demostrar que sabes de marketing y de pastas

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Argentina
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Caso Mama Lucchetti
 

Froggy Jumps

Caso Mama LucchettiOnline version

Juego hiper mega divertido para demostrar que sabes de marketing y de pastas

by Benjamín Sebastian Monasterio
1

¿En qué año Molinos Río de la Plata identificó que el posicionamiento funcional de Lucchetti ya no alcanzaba para crecer?

2

¿La imagen de "Mamá Lucchetti" existió siempre, tal como la conocemos hoy?

3

¿Cuál fue el insight fundamental que captaron Molinos y la agencia Madre?

4

¿Mamá Lucchetti representa a la madre sudamericana "perfecta"?

5

¿Por qué no tuvo éxito la campaña de Mamá Lucchetti y su familia?

6

¿Qué fenómeno describe Kotler que explica por qué Luchetti necesita ofrecer tanto pastas tradicionales accesibles como una línea gourmet de mayor valor agregado?

7

¿A qué perfil corresponde el target "Gourmets del Hogar"?

8

¿Qué concepto describe la propuesta de la línea gourmet frente a comer afuera?

9

¿Qué herramienta digital se propone para los empaques biodegradables?

10

Según la matriz de estrategias del trabajo, ¿en qué variable del mix de marketing se ubica la decisión de priorizar TikTok, Reels y podcasts para captar a los nuevos segmentos?

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