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Crossword Puzzle
Crossword Puzzle

Explorando el Mercadeo y su Entorno

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Explorando el Mercadeo y su Entorno

Crossword Puzzle

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About this activity

Crucigrama divertido para saber más de mercadeo

Created by

Vanessa Mejia
Vanessa Mejia
Colombia

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Explorando el Mercadeo y su Entorno
 

Crossword Puzzle

Explorando el Mercadeo y su EntornoOnline version

Crucigrama divertido para saber más de mercadeo

by Vanessa Mejia
1

Actores cercanos a la empresa que afectan su capacidad para servir a los clientes, como proveedores, intermediarios y competidores.

2

Grandes fuerzas de la sociedad que afectan a todo el microentorno, como factores demográficos, económicos, naturales y tecnológicos.

3

Empresas e individuos que proporcionan los recursos necesarios para que la compañía produzca sus bienes y servicios.

4

Empresas que ayudan a la compañía a promover, vender y distribuir sus productos a los compradores finales.

5

Conjunto de empresas que ofrecen productos o servicios similares y buscan satisfacer las mismas necesidades en el mercado.

6

Estudio de las poblaciones humanas en términos de tamaño, densidad, ubicación, edad, género y otras estadísticas.

7

El actor más importante del microentorno, hacia el cual se dirigen todas las estrategias de mercado de la empresa.

8

Fuerza del macroentorno que crea nuevas oportunidades de mercado, pero que puede hacer obsoletos a los productos existentes.

9

Cualquier grupo que tiene un interés real o potencial en la capacidad de una organización para alcanzar sus objetivos.

10

Conjunto de instituciones y fuerzas que afectan los valores, percepciones, preferencias y comportamientos básicos de una sociedad.

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