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Mercado: Evolución, Estrategia y Valor

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Mercado: Evolución, Estrategia y Valor

Crossword Puzzle

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About this activity

Completa el crucigrama
Unidad 2 Esc. 3

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POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
Colombia

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Mercado: Evolución, Estrategia y Valor
 

Crossword Puzzle

Mercado: Evolución, Estrategia y ValorOnline version

Completa el crucigrama Unidad 2 Esc. 3

by POLITÉCNICO GRANCOLOMBIANO EDUCACIÓN VIRTUAL
1

Es la estrategia de segmentación que consiste en diseñar un marketing mix diferente para cada segmento del mercado. Se conoce con el nombre de _____________ _______________

2

La estrategia que utiliza una empresa para atender un solo segmento del mercado se conoce con el nombre de ____________ _________________

3

La segmentación que consiste en agrupar los consumidores según su manera de utilizar el producto y la frecuencia con que lo utiliza, se conoce con el nombre de segmentación __________________

4

La variable personalidad hace referencia a las ideologías, gustos, y hábitos de vida de los consumidores. Esta variable se estudia el mercado en la segmentación _________________________

5

La variable de nivel de ingresos es una variable que se utiliza cuando se estudia el mercado según la segmentación _________________

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