Fill in the Blanks Entrepreneurial glossary 1Online version Glossary by elisabetta tonini 1 services evoke logo branded unmake belonging guarantees customer verb values What is a brand ? It is not a or corporate identity . It is a set of unique . A brand should desire and creates a sense of . A brand quality . You , the , can make a brand or it . Many things , such as people , products , and places , can be . " When your brand is used as a . . . that is remarkable " !