Marketing - Chapter 17
**Promotional Concepts and Strategies** Word choices: advertising,
institutional promotion,
promotion,
product promotion,
publicity,
premiums,
incentives,
sales promotion,
promotional mix,
public relations,
news release,
press conference,
press kit
institutional promotion,
promotion,
product promotion,
publicity,
premiums,
incentives,
sales promotion,
promotional mix,
public relations,
news release,
press conference,
press kit
Recommended age: 17 years old
Created by
Jeanne Searfoorce
United States
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