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Crossword Puzzle
Crossword Puzzle

Marketing - Chapter 17

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Marketing - Chapter 17

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**Promotional Concepts and Strategies** Word choices: advertising,

institutional promotion,
promotion,

product promotion,

publicity,

premiums,

incentives,

sales promotion,

promotional mix,

public relations,

news release,

press conference,

press kit

Created by

Jeanne Searfoorce
Jeanne Searfoorce
United States

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Marketing - Chapter 17
 

Crossword Puzzle

Marketing - Chapter 17Online version

**Promotional Concepts and Strategies** Word choices: advertising, institutional promotion, promotion, product promotion, publicity, premiums, incentives, sales promotion, promotional mix, public relations, news release, press conference, press kit

by Jeanne Searfoorce
1

create favorable image for a business

2

use by a bussines to convince potential customers to buy products from it instead of a customer

3

refers to any activity designed to create goodwill toward a business

4

a meeting used to announce new product developments, office changes, and company expansions

5

the combination of different types of promotion

6

all marketing activities, other than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and sales effectiveness

7

a pre-written story about a company that is sent to the various media

8

paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

9

products earned and given through contests, or as sweepstakes awards

10

any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image

11

special kind of public relations, that involves placing positive information about a business, its products or policies in the media

12

generally applied to low-cost items given away free to customer as a condition of purchase

13

a folder of articles, news releases, and other company information given to various media.

11
3
7
9
2
12
10
8
1
13
5
 
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