1
create favorable image for a business
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use by a bussines to convince potential customers to buy products from it instead of a customer
3
refers to any activity designed to create goodwill toward a business
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a meeting used to announce new product developments, office changes, and company expansions
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the combination of different types of promotion
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all marketing activities, other than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and sales effectiveness
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a pre-written story about a company that is sent to the various media
8
paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
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products earned and given through contests, or as sweepstakes awards
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any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image
11
special kind of public relations, that involves placing positive information about a business, its products or policies in the media
12
generally applied to low-cost items given away free to customer as a condition of purchase
13
a folder of articles, news releases, and other company information given to various media.
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