Matching Pairs The MediaOnline version The Media by Michael Loret 1 Policy 2 Conservative 3 The Media 4 Mass Media 5 Liberal 6 Bias 7 Interest Group 8 Lobbying 9 Law 10 Policy agenda Favoring one viewpoint over another. The to-do list of issues the public agrees should be a priority for US government Enforceable rules made by a government all the means of mass communication (newspapers, TV, radio, websites, magazines) An organization of people sharing a common interest or goal that seeks to influence public policy. Leaning toward the Republican point of view Methods of communicating with LARGE numbers of people Leaning toward the Democrat point of view A proposed or adopted course or principle of action An attempt by a group to influence the policy process through persuasion of government officials