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Las 4 P´s del marketing

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Las 4 P´s del marketing

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Created by

José Antonio Martínez Navarrete
José Antonio Martínez Navarrete
Spain

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by José Antonio Martínez Navarrete
1

price 4Ps posicionamiento promoción precio promotion product situación estrategia marketing distribución place producto desarrollar

El mix es un análisis de de aspectos internos , desarrollada comúnmente por las empresas . Se analizan cuatros variables básicas de su actividad : , , y .
El objetivo de aplicar este análisis es conocer la de la empresa y poder una estrategia específica de posterior .
Esta estrategia es también conocida como las " " , dado que en su origen anglosajón se conoce como : ( precio ) , ( producto ) , ( distribución ) y ( promoción ) .

 
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