Matching Pairs BUSINESSOnline version in this activity you will know elements of the company by Andres Perdomo 1 customer needs are identified to be able to supply them with a product or a service. 2 do business to obtain benefits. 3 it is where the objectives are planned and fixed. 4 is transforming raw materials into products. 5 calculates budgets, measures risks and everything that has to do with transactions to obtain capital. 6 person who works in exchange for a salary. 7 is the part that leads the organization especially in the distribution.