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INICIATIVA EMPRENDEDORA (UT.2)

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INICIATIVA EMPRENDEDORA (UT.2)

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Unidad 2.- La idea emprendedora, el modelo Canvas y el método Lean Startup
"Actividad 1.- Técnicas para la estimular la creación de ideas"

Created by

Alberto García Sánchez
Alberto García Sánchez
Spain

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INICIATIVA EMPRENDEDORA (UT.2)
 

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INICIATIVA EMPRENDEDORA (UT.2)Online version

Unidad 2.- La idea emprendedora, el modelo Canvas y el método Lean Startup "Actividad 1.- Técnicas para la estimular la creación de ideas"

by Alberto García Sánchez
1

Es adecuado para la generación de nuevos productos o para mejorar servicios o productos ya existentes. Para poner en práctica esta técnica es conveniente elaborar una tabla con tres columnas

2

Consiste en que cada día que entres al lugar de trabajo (aula en nuestro caso) cojas un post-it y escribas una o más ideas a lo largo del día

3

Consiste en realizar consultas sucesivas e individuales a los miembros de un grupo sobre un problema, manteniendo el anonimato de los participantes.

4

Se elige un tema sobre el que los participantes expresan libremente sus ideas y un coordinador se encarga de anotarlas a la vista de todos

5

‘Arte de contar historias’, por lo que a través de una narración, un lenguaje y de unos recursos visuales atractivos somos capaces de llegar directamente a los sentimientos de los oyentes, emocionarlos y comunicar de forma más efectiva con ellos

6

Estructura el modelo de negocio en nueve módulos básicos, que reflejan la lógica que sigue una empresa para conseguir ingresos.

7

método está basado en la experimentación y el aprendizaje validado, y nos permite salir al exterior y probar cada una de las hipótesis de nuestro modelo de negocio

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