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UNITEC Virtual
UNITEC Virtual
Colombia

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by UNITEC Virtual
1

precio ventas beneficios elevados subjetivos objetivos

Para el cliente potencial , el valor del producto se manifiesta en términos y , ya que tiene una escala muy particular a la hora de computar los diferentes atributos de los que está compuesto , de ahí la denominación de caro o barato que les da . Sin embargo , para la empresa el es un elemento muy importante dentro de su estrategia de Márquetin mix , junto con el producto , la distribución y la promoción .
La fijación de precios lleva consigo el deseo de obtener por parte de la empresa , cuyos ingresos vienen determinados por la cantidad de realizadas , aunque no guarde una relación directa con los beneficios que obtiene , ya que si los precios son , los ingresos totales pueden ser altos , pero que esto repercuta en los beneficios dependerá de la adecuada determinación y equilibrio entre las denominadas «áreas de beneficios» .

 
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