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Crossword Puzzle
Crossword Puzzle

Media Strategies

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Media Strategies

Crossword Puzzle

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About this activity

Advertising vocabulary

Created by

Lee Chastain
Lee Chastain
United States

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Media Strategies
 

Crossword Puzzle

Media StrategiesOnline version

Advertising vocabulary

by Lee Chastain
1

Ads feature superheroes, super models, famous athletes or celebrities - making it seem like you can be just like them.

2

Experts in that particular field offer their approval.

3

They want you to FEEL something – excited, scared, sympathetic, or hungry. Having a strong reaction leads to making a lasting impact.

4

Impress with numbers

5

Making it appear that it’s already very popular with everyone else. Who wants to be the only one left out?

6

Think ‘retro’ or ‘throwback’. For some, it reminds them of the good old days. For others, it’s cool and trendy

7

People tend to remember an ad and share it if it makes them LAUGH.

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