Crossword Puzzle Media StrategiesOnline version Advertising vocabulary by Lee Chastain 1 Ads feature superheroes, super models, famous athletes or celebrities - making it seem like you can be just like them. 2 Experts in that particular field offer their approval. 3 They want you to FEEL something – excited, scared, sympathetic, or hungry. Having a strong reaction leads to making a lasting impact. 4 Impress with numbers 5 Making it appear that it’s already very popular with everyone else. Who wants to be the only one left out? 6 Think ‘retro’ or ‘throwback’. For some, it reminds them of the good old days. For others, it’s cool and trendy 7 People tend to remember an ad and share it if it makes them LAUGH. 6 2 7 3 1 5 4