Matching Pairs Traditional Media MethodsOnline version Traditional Media Methods by Joan Samblancat Cantó 1 Newspapers 2 Outhome or outdoor ads are ads 3 Classified ad is a type of ad in newspapers which 4 Supplements ad is a type of newspaper ad in which 5 Magazines is a traditional media in which 6 Radio is at of traditional media en which ads 7 Tv advertising is a type of advertising in which 8 Display ad is a type a of newspaper advert in which there is any size and anywhere except on editorial section advertising is of high quality of reproduction. There are ads for consumer magazines and for businesses is normally only text which are seond to the Internet in terms of growth, it is situational. Examples of this would be posters and billboards. They are used as a reminder and as a directional guide Newspapers are a local mass medium which allows to target specific consumer groups they do magazine style publications effectiveness is determined by popularity and in which functionality can be demonstrated as well as emotions can be generated. Advertising in Tv can be done as sponsorhip (PR) paritcipation (pay for x seconds) and Spot announcement have to be done by day parts (audiences are grouped by time frames like morning drive time, midday…) This type of media allows advertising with a high tarde potential at a relative low cost
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