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Promoción y merchandising

Created by

UNITEC Virtual
UNITEC Virtual
Colombia

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Promoción y merchandising

by UNITEC Virtual
1

diferencia MERCADEO estructura Táctico organización

- Una empresa puede superar a los rivales solo si puede establecer una que puede preservar .
- La estrategia define la de la y los procesos internos buscan ofrecer efectos sumamente diferenciales .
- El " PLAN DE " este consiste en desarrollar unas estrategias que permita posicionar marcas , atraer y fidelizar consumidores , promover y apoyar las ventas , diferenciar la empresa de la competencia y ganar participación en el mercado .
- Plan . Este plan es que soporta la estrategia .

 
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