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Promoción y Merchandising

Created by

UNITEC Virtual
UNITEC Virtual
Colombia

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Promoción y Merchandising

by UNITEC Virtual
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1

Es una estrategia fundamental del marketing, es la forma como los consumidores definen un producto o servicio hacia sus atributos más importantes, es ese lugar que ocupa en la mente del consumidor en comparación con la competencia ¿qué es?

2

Cuando son características de las marcas diferenciales en el mercado y se pueden sostener a largo del tiempo ¿qué son?

3

Identificar las ventajas competitivas de la marca, elegir la ventaja competitiva adecuada, dirigir todos los elementos del marketing hacia una comunicación clara, única e inequívoca, ¿se refiere a?

 
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