Fill in the Blanks 191-testOnline version 191-test by Farhad Key 1 about demanding escalating addresses knowledge which there fits Organizations need to integrate their sales activities more both internally and with customers' needs according to a new book co - authored by an academic at the University of East Anglia . The book how sales can help organizations to become more customer oriented and considers how they are responding to challenges such as increasing competition , more customers and a more complex selling environment . Many organizations are facing costs and a growth in customer power , makes it necessary to allocate resources more strategically . The sales function can provide critical customer and market to help inform both innovation and marketing . However , the authors say that within the industry is still uncertainty the shape a future sales team should take , how it should be managed , and how it into their organization's business model .