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Crossword Puzzle
Crossword Puzzle

lectura y redaccion

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lectura y redaccion
 

Crossword Puzzle

lectura y redaccionOnline version

continuación

by liz linos
1

texto periodístico con el objetivo de influenciar y orientar la opinión pública

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es la apropiación de palabras extranjeras

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incluye información del producto

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despierta el interés del lector

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son palabras nuevas

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se emplean en aspectos relacionados con el trabajo

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debe se sarcástica, irónica, y satírica al expresar la opinión del autor

8

su función es llamar la atención del receptor

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establece los objetivos de la campaña

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palabras antiguas que han dejado de utilizarse

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tipos de arcaísmos que han dejado de usarse en algunas regiones

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tipos de arcaísmos suyo significado resulta anticuado

13

Es el desarrollo de la campaña, la producción y las técnicas publicitarias

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requiere de excelente redacción para tener un efecto persuasivo

15

es esencial para el éxito el anuncio

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permite al lector establecer una relación entre el producto y la empresa

17

sirve de apoyo al encabezado. en inglés se conoce como bullet

18

frase que sirve como cierre del anuncio

19

proyecta la imagen exagerada de la noticia

20

debe ser breve y conciso

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