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Market Leader Intermediate Unit 1

Created by

Cintia Lazarte
Cintia Lazarte
Argentina

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Market Leader Intermediate Unit 1

by Cintia Lazarte
1

range image placement lifecylcle leader loyalty research segment stretching endorsement challenger awareness

1 No one recognises our logo or slogan . We need to spend more on advertising to raise brand .
2 Consumers who always buy Sony when they need a new TV are showing brand .
3 A fashion designer who launches his or her own perfume is an example of brand .
4 The brand . of Mercedes - Benz is such that its products are seen as safe , reliable , luxurious , well made and expensive .
5 George Clooney advertising Nespresso is an example of product .
6 A product consists of introduction , growth , maturity and decline .
7 Tesco's wide product means that it appeals to all sectors of the UK market .
8 The use of Aston Martin cars and Sony computers in James Bond films are examples of product .
9 Microsoft is the market in computer software .
10 In countries with ageing populations , the over·60s age group is becoming an increasingly important market .
11 Pepsi is the market in carbonated soft drinks .
12 Focus groups and consumer surveys are ways of conducting market .

 
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