Fill in the Blanks BrandsOnline version Market Leader Intermediate Unit 1 by Cintia Lazarte 1 endorsement research range awareness image leader lifecylcle stretching segment challenger loyalty placement 1 No one recognises our logo or slogan . We need to spend more on advertising to raise brand . 2 Consumers who always buy Sony when they need a new TV are showing brand . 3 A fashion designer who launches his or her own perfume is an example of brand . 4 The brand . of Mercedes - Benz is such that its products are seen as safe , reliable , luxurious , well made and expensive . 5 George Clooney advertising Nespresso is an example of product . 6 A product consists of introduction , growth , maturity and decline . 7 Tesco's wide product means that it appeals to all sectors of the UK market . 8 The use of Aston Martin cars and Sony computers in James Bond films are examples of product . 9 Microsoft is the market in computer software . 10 In countries with ageing populations , the over·60s age group is becoming an increasingly important market . 11 Pepsi is the market in carbonated soft drinks . 12 Focus groups and consumer surveys are ways of conducting market .
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