Matching Pairs Rhetorical AppealsOnline version Apply your knowledge of the rhetorical appeals that is used to persuade audiences in advertising! by Ms. McWilliams 1 Ethos 2 Logos 3 Pathos 4 Logos 5 Pathos 6 Ethos 7 Pathos 8 Logos 9 Rhetorical Appeals 10 Logos Strong or emotional languages and effects are used for this appeal. Deductive reasoning is used for this appeal. Used to persuade an audience with logos, pathos, and ethos Logical appeal Facts as evidence is used for this appeal. Emotional appeal This appeal associates self with relevant or credible authorities.