Matching Pairs Rhetorical AppealsOnline version Apply your knowledge of the rhetorical appeals that is used to persuade audiences in advertising! by Ms. McWilliams 1 Pathos 2 Logos 3 Logos 4 Ethos 5 Logos 6 Rhetorical Appeals 7 Pathos 8 Logos 9 Ethos 10 Pathos Deductive reasoning is used for this appeal. Logical appeal Facts as evidence is used for this appeal. Strong or emotional languages and effects are used for this appeal. This appeal associates self with relevant or credible authorities. Emotional appeal Used to persuade an audience with logos, pathos, and ethos