Crossword Puzzle 1.01b Fashion MerchandisingOnline version Use the clues to find the key term. by Nekia Miller 1 the assumption that fashion moves horizontally through groups at similar social levels from fashion leasers to followers. 2 the assumption that fashion trends start at the top of the "social ladder" and gradually progress downward through the lower social levels. 3 individuals who wear a fashion look only when it is firmly accepted. 4 the assumption that fashion trends start among the young or lower income groups and move upward to older or higher income groups. 5 ongoing change in what is considered to be fashionable. 6 the few "fashion forward" trendsetting individuals with enough confidence and credibility to start new fashions. 7 someone who starts a new fashion, style, etc., or helps to make it popular 2 4 3 7 5 6