Matching Pairs MKTG 360 Chp 5 pt 3Online version MKTG 360 Chp 5 pt 3 by Ryan Brown 1 Economic Buyers 2 Social Class 3 Opinion Leader 4 Reference Group 5 Economic Needs 6 Extensive Problem Solving 7 Discretionary Income 8 Empty Nesters 9 Adoption Process 10 Lifestyle Analysis the steps individuals go through on the way to accepting or rejecting a new idea. people whose children are grown and who are now able to spend their money in other ways. people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. what is left of disposable income after paying for necessities. a person who influence others. needs concerned with making the best use of a consumers time and money-as the consumer judges it. a group of people who have approximately equal social position as viewed by others in the society. the people to whom an individual looks when forming attitudes about a particular topic. when consumers put much effort into deciding how to satisfy a need.
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