Matching Pairs MKTG 360 Chp 5 pt 3Online version MKTG 360 Chp 5 pt 3 by Ryan Brown 1 Adoption Process 2 Discretionary Income 3 Extensive Problem Solving 4 Economic Buyers 5 Empty Nesters 6 Opinion Leader 7 Social Class 8 Reference Group 9 Economic Needs 10 Lifestyle Analysis the people to whom an individual looks when forming attitudes about a particular topic. people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. the steps individuals go through on the way to accepting or rejecting a new idea. a person who influence others. needs concerned with making the best use of a consumers time and money-as the consumer judges it. people whose children are grown and who are now able to spend their money in other ways. when consumers put much effort into deciding how to satisfy a need. the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. what is left of disposable income after paying for necessities. a group of people who have approximately equal social position as viewed by others in the society.
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