Matching Pairs MKTG 360 Chp 5 pt 3Online version MKTG 360 Chp 5 pt 3 by Ryan Brown 1 Extensive Problem Solving 2 Lifestyle Analysis 3 Social Class 4 Discretionary Income 5 Reference Group 6 Economic Buyers 7 Opinion Leader 8 Empty Nesters 9 Economic Needs 10 Adoption Process when consumers put much effort into deciding how to satisfy a need. a person who influence others. a group of people who have approximately equal social position as viewed by others in the society. needs concerned with making the best use of a consumers time and money-as the consumer judges it. what is left of disposable income after paying for necessities. people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. the steps individuals go through on the way to accepting or rejecting a new idea. people whose children are grown and who are now able to spend their money in other ways. the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. the people to whom an individual looks when forming attitudes about a particular topic.
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