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7.4 Creating An Advertisement

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7.4 Creating An Advertisement

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About this activity

Branding BLDG 2.2 Advertising

Created by

Laura Herlinda Hernandez Arrese
Laura Herlinda Hernandez Arrese
Mexico

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7.4 Creating An Advertisement
 

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7.4 Creating An AdvertisementOnline version

Branding BLDG 2.2 Advertising

by Laura Herlinda Hernandez Arrese
1

repeated visual leverage outlines quality benefits simplicity creative identifiable objectives

The work begins with the brief which the message theme of the advertisement as well as any other pertinent information .
The first principle of advertising effectiveness is consistency , and helps the viewer move the advertising message from short - term memory to long - term memory .
The third principle of advertising effectiveness refers to establishing that the advertisement may change , but the visual imagery remains the same , and its called - taglines .
Consisted positioning is when the firm emphasizes in every ad , it becomes easier to tie the producto into the consumers cognitive map than if the firm stresses quality in some ads and price in others .
In business - to - business , is one of the key principles of effective advertising .
It's important to have an selling point , remembering that an advertisement should sell a product's as much as the product itself .
Development of the point is usually undertaken after the creative begins work on the advertising .
An effective advertisement accomplishes the desired by the client .

 
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