Memory Game Fast Moving Consumer Goods (FMCG)Online version Essential Products by Hamidah Musa Eye Level Shelves One last chance to capture impulse purchases by customers. Bottom shelves Promotion Display Techniques Store Layout Techniques For oversized or bulky items. Fast Moving Consumer Goods (FMCG) Products with small customer base. To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Top Shelves Essential products that are high in demands and sold quickly. Checkout Line Techniques Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Customers will look for items to buy first in this space.
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