Memory Game Fast Moving Consumer Goods (FMCG)Online version Essential Products by Hamidah Musa Store Layout Techniques One last chance to capture impulse purchases by customers. For oversized or bulky items. Bottom shelves Products with small customer base. Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Promotion Display Techniques Customers will look for items to buy first in this space. To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Eye Level Shelves Fast Moving Consumer Goods (FMCG) Top Shelves Checkout Line Techniques Essential products that are high in demands and sold quickly.
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