Memory Game Fast Moving Consumer Goods (FMCG)Online version Essential Products by Hamidah Musa One last chance to capture impulse purchases by customers. Eye Level Shelves For oversized or bulky items. Customers will look for items to buy first in this space. Top Shelves Checkout Line Techniques Essential products that are high in demands and sold quickly. Fast Moving Consumer Goods (FMCG) Promotion Display Techniques Bottom shelves Products with small customer base. Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Store Layout Techniques
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