Memory Game Fast Moving Consumer Goods (FMCG)Online version Essential Products by Hamidah Musa Eye Level Shelves Products with small customer base. To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Store Layout Techniques Essential products that are high in demands and sold quickly. For oversized or bulky items. Promotion Display Techniques Top Shelves Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Bottom shelves Fast Moving Consumer Goods (FMCG) One last chance to capture impulse purchases by customers. Checkout Line Techniques Customers will look for items to buy first in this space.
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