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DIBM_U6_Marketing_W15_Activity 1

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Sri Lanka

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DIBM_U6_Marketing_W15_Activity 1Online version

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by Dimuthu Thammitage
1

purchase process consumer evaluating sources dissatisfied need Post Purchase knowledge goods

Recognition of is the first stage of of buying behavior . Consumers try to

find for satisfying such needs and search for information about the goods they want through

Information search . Then information collected from different are used in

alternatives and their attractiveness . The customer has now decided what to , based on

the gathered . - evaluation stage , the consumer determines if they are

satisfied or with the purchasing outcom e

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