Fill in the Blanks brand namesOnline version gapfill masterclass FCE by Dyonne van Mulekom 1 How do appliances , gadgets and products get their names ? Sometimes they are named their inventor , like the jacuzzi , named Roy Jacuzzi . Sometimes the names are purely descriptive . They say what the invention does , like the can opener , or it does it , like the automatic washing machine , or the mechanical digger . Some products are named by combining clever words or sounds together , like the mint sweet 'Tic Tacs' or the chocolate bar 'Kit Kat' . Nowadays , especially , a deal of careful thought goes naming any invention or new product , as a catchy name can guarantee the first few sales . Giving a product the wrong name can have a disastrous on sales . The Vauxhall Nova's name had to changed for the Spanish car market . In Spanish 'nova' makes the car sound anything speedy and reliable . It means 'it doesn't go' .
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