Matching Pairs People and IdeasOnline version Match to each person or idea by Jennifer Cocchi 1 Cognitive activities 2 Freud 3 Behavior 4 Functionalism 5 B.F. Skinner 6 These adaptive behaviors eventually become habits 7 Wilhelm Wundt 8 John B. Watson 9 Psychology 10 Aristotle any action that other people can observe or measure. Riding a bike, or typing Defined psychology as the scientific study of observable behavior. The scientific study of behavior and mental processes behaviorist who introduced the concept of reinforcement. he gained understanding of his patients by consulting with them dreams, perceptions, thoughts and memories. the study of how mental processes help organisms adapt to their environment. Structuralists believed that the human mind functioned by combining these basic elements of experience; subjective feelings and objective sensation. Greek philosopher who developed associationism.