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Planeación de Medios

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Planeación de Medios

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About this activity

Actividad sobre presupuesto y planeación de medios

Created by

Ivette Yazmín Dovalina Montenegro
Ivette Yazmín Dovalina Montenegro
Mexico

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Planeación de Medios
 

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Planeación de MediosOnline version

Actividad sobre presupuesto y planeación de medios

by Ivette Yazmín Dovalina Montenegro
1

concetración exposición repeticiones repetición recuerdo anuncios distribución publicitaria penetración fuerte repetición recuerdo recuerdo soporte olvido

La Investigación sobre distribución de anuncios
Fundamentalmente este estudio busca la relación entre la de de la campaña , la y el por la población objetivo .
Hermann Ebbinghaus en 1902 fue pionero en este campo al formular la relación entre el y la del estímulo :
Las repeticiones espaciadas son mas efectivas que las concentradas
El es más fácil si se aumentan las
Cuanto más sea la impresión inicial , mas se reforzará por una rápida
El volumen del más importante transcurre durante los días siguientes a la del anuncio
Por debajo de un cierto umbral , es más eficaz la de un que la dispersión en distintos medio s

 
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