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Video Quiz
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La marca

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La marca

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About this activity

Video educativo: conceptos de marca

Created by

Pedro Eduardo Ortiz Chiu
Pedro Eduardo Ortiz Chiu
Peru

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La marca
 

La marcaOnline version

Video educativo: conceptos de marca

by Pedro Eduardo Ortiz Chiu
QR
1

Sirve para definir hasta que punto la marca es reconocida entre la gente.

Selecciona una o varias respuestas

2

Conformada por todos los elementos que una manera consciente se trabaja para dar a la marca una visibilidad y una distinción respecto a los consumidores.

Selecciona una o varias respuestas

3

Consiste en construir la marca basada en atributos humanos.

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4

Los 9 aspectos de la marca vistos, actúan sobre la marca cada una por su lado para lograr un valor de marca.

Selecciona una o varias respuestas

Explicación

El Brand Awareness (reconocimiento de marca) sirve para definir hasta que punto la marca es reconocida entre la gente.

Brand Identity (identidad de marca), está conformada por todos los elementos que una manera consciente se trabaja para dar a la marca una visibilidad y una distinción respecto a los consumidores.

Brand Personality (personalidad de marca), consiste en construir la marca basada en atributos humanos, de personas, es decir, crear una marca cálida, una marca cercana, una marca robusta, etc.

Los 9 aspectos de la marca vistos, actúan todos a la vez sobre la marca para lograr un valor de marca.