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Video Quiz
Video Quiz

La marca

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La marca

Video Quiz

Video educativo: conceptos de marca

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About Video Quiz
s16
nc
la marca
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Created by

Pedro Eduardo Ortiz Chiu
Pedro Eduardo Ortiz Chiu
Peru

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La marcaOnline version

Video educativo: conceptos de marca

by Pedro Eduardo Ortiz Chiu
1

Sirve para definir hasta que punto la marca es reconocida entre la gente.

Selecciona una o varias respuestas

2

Conformada por todos los elementos que una manera consciente se trabaja para dar a la marca una visibilidad y una distinción respecto a los consumidores.

Selecciona una o varias respuestas

3

Consiste en construir la marca basada en atributos humanos.

Selecciona una o varias respuestas

4

Los 9 aspectos de la marca vistos, actúan sobre la marca cada una por su lado para lograr un valor de marca.

Selecciona una o varias respuestas

Explicación

El Brand Awareness (reconocimiento de marca) sirve para definir hasta que punto la marca es reconocida entre la gente.

Brand Identity (identidad de marca), está conformada por todos los elementos que una manera consciente se trabaja para dar a la marca una visibilidad y una distinción respecto a los consumidores.

Brand Personality (personalidad de marca), consiste en construir la marca basada en atributos humanos, de personas, es decir, crear una marca cálida, una marca cercana, una marca robusta, etc.

Los 9 aspectos de la marca vistos, actúan todos a la vez sobre la marca para lograr un valor de marca.

 
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