Fill in the Blanks Word formation_Mixed_5Online version Word formation_Mixed_5 by Tatiana Muchnick 1 The concept of ? rhetoric' , or effective ( publicity ) speaking , dates back thousands of years . The underlying assumption behind rhetoric is that how you present an ( argue ) can greatly influence whether people are ( persuasion ) by you or not . There is ( doubt ) plenty of ( evident ) to support this idea - it's practically unthinkable ( think ) , for example , for a ( succeed ) politician to be a poor communicator - but is it just a question of style winning over substance ? ( Certainty ) , it is often said of politicians that they talk complete ( sense ) but what they say they say with such ( convince ) that we ( tendency ) to believe them , at least when they're in opposition . On the other hand , ( wise ) and ( know ) are of little value if you cannot ( communication ) them effectively to your peers or to the next generation . It is the ( combine ) of clear reasoning , sound ( judge ) and effective presentation and communication skills that ( definition ) true rhetoric . A true rhetorician should always come across as ( know ) , and never as opinionated or ( ignore ) .