Matching Pairs Semiotics Key LanguageOnline version Linking definitions and key terms associated with semiotics by Gavin Hood 1 Codes 2 Connotation 3 Sign 4 Semiotics 5 Encoding 6 Decoding 7 Denotation 8 Polysemic The literal or common sense meaning of the sign. The process through which the product's creator communicates meaning through signs and codes. The language of codes and signs used to communicate messages to an audience. A sign that has more than one meaning and this can be interpreted differently by different audiences. The process through which an audience interprets the messages contained within the product. The meaning associated with the sign. Something that stands in for or represents something else. It is not the same as the actual object. These are signs contained within a media product that gives clues to its meaning.
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