Matching Pairs DigitalOnline version FROM TO by Sole Santa Cruz 1 Data as an output 2 Data to validate the past 3 Information is held in silos 4 Collect information to have it 5 Past experience tells me to do this 6 Waiting for a meeting to align or decide 7 Use the available technology Data to create the future Seek the latest technology that can create value for my user Faster alignment and decision making through real-time collaboration Data as an input to the action Find available information to validate hypotheses The evidence/ data tells me to do this Information is transparent so we all make smarter decisions