Matching Pairs DigitalOnline version FROM TO by Sole Santa Cruz 1 Collect information to have it 2 Data as an output 3 Data to validate the past 4 Waiting for a meeting to align or decide 5 Use the available technology 6 Past experience tells me to do this 7 Information is held in silos The evidence/ data tells me to do this Information is transparent so we all make smarter decisions Data to create the future Seek the latest technology that can create value for my user Find available information to validate hypotheses Data as an input to the action Faster alignment and decision making through real-time collaboration