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Crossword Puzzle
Crossword Puzzle

TOMA DE DECISIONES

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TOMA DE DECISIONES

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About this activity

REVISEMOS LO EXPUESTO POR EL DOCENTE.

Created by

Susana Lopez Garcia
Susana Lopez Garcia
Mexico

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TOMA DE DECISIONES
 

Crossword Puzzle

TOMA DE DECISIONESOnline version

REVISEMOS LO EXPUESTO POR EL DOCENTE.

by Susana Lopez Garcia
1

Forma parte de un nivel táctico de la mercadotecnia

2

La empresa utiliza _____________________ para alcanzar el nivel deseado de ventas en el mercado meta.

3

Autores que definen a la mezcla de MKT como el conjunto de herramientas tácticas controlables de mercadotecnia que la empresa combina para producir una respuesta deseada en el mercado meta.

4

Variables o __________________ controlables que se combinan para lograr un determinado resultado en el mercado meta.

5

Es una variable de Promoción.

6

Es una variable del precio.

7

Es una variable de Plaza.

8

Conjunto de atributos tangibles o intangibles que la empresa ofrece al mercado meta

9

Su objetivo es informar, persuadir y recordar las características, ventajas y beneficios del producto.

10

Se entiende como la cantidad de dinero que los clientes tienen que pagar por un determinado producto o servicio.

11

Es una variable del producto.

12

También conocida como Posición o Distribución.

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