Mercadona
is
a
Spanish
family
-
____________________
supermarket
chain
.
Francisco
Roig
Ballester
and
his
wife
founded
the
company
in
1977
,
which
began
as
a
small
____________________
shop
in
Valencia
.
Juan
Roig
assumed
the
role
of
____________________
(
Chief
Executive
Officer
)
in
1981
and
the
company
has
since
expanded
____________________
.
Since
its
days
as
a
butcher
shop
in
1977
,
Mercadona
expanded
to
eight
____________________
in
1981
and
1
,
636
stores
as
of
December
2018
with
more
on
the
way
.
Today
it
holds
13
.
5%
of
Spain's
total
food
retail
space
and
brought
in
more
than
?
593
million
in
____________________
for
the
2018
fiscal
year
.
Juan
Roig
,
is
the
CEO
and
major
____________________
,
his
wife
owns
28%
,
and
his
brother
Fernando
Roig
owns
,
9%
.
Mercadona
was
the
first
Spanish
company
to
use
____________________
in
its
stores
.
The
system
has
since
permitted
increased
monitoring
of
product
movement
,
in
addition
to
an
increase
in
the
speed
of
customer
checkout
times
.
Mercadona
also
has
an
automated
distribution
center
,
in
the
outskirts
of
Madrid
,
where
____________________
monitors
keep
track
of
orders
,
while
robot
arms
do
all
the
work
.
The
modern
adaptability
of
Mercadona
has
been
a
positive
model
for
increasing
____________________
.
Mercadona
does
not
spend
capital
resources
on
____________________
or
marketing
campaigns
,
yet
another
method
of
cutting
costs
.
It
instead
relies
on
word
of
____________________
and
free
social
media
to
promote
and
maintain
its
brand
.
Their
Twitter
Facebook
and
YouTube
accounts
____________________
pictures
and
videos
of
products
and
company
practices
.
