Organizations
need
to
integrate
their
sales
activities
more
both
internally
and
with
customers'
needs
according
to
a
new
book
co
-
authored
by
an
academic
at
the
University
of
East
Anglia
.
The
book
____________________
how
sales
can
help
organizations
to
become
more
customer
oriented
and
considers
how
they
are
responding
to
challenges
such
as
increasing
competition
,
more
____________________
customers
and
a
more
complex
selling
environment
.
Many
organizations
are
facing
____________________
costs
and
a
growth
in
customer
power
,
____________________
makes
it
necessary
to
allocate
resources
more
strategically
.
The
sales
function
can
provide
critical
customer
and
market
____________________
to
help
inform
both
innovation
and
marketing
.
However
,
the
authors
say
that
within
the
industry
____________________
is
still
uncertainty
____________________
the
shape
a
future
sales
team
should
take
,
how
it
should
be
managed
,
and
how
it
____________________
into
their
organization's
business
model
.
